Shanxi province was honored at the 2025 Weibo Travel Night Gala and Awards Ceremony on June 20 as the "Most Influential Domestic Destination on Weibo for 2024", with Taiyuan and Datong selected as the "Most Influential Domestic Travel Cities on Weibo for 2024".

As one of the country's most influential and authoritative online tourism events, the gala serves as a crucial benchmark for observing China's tourism consumption trends and measuring cities' online cultural tourism popularity and brand value.

Taiyuan stood out by establishing itself as a "City for Music Fans", hosting 32 famous singer concerts throughout the year, with nearly 1 million in attendance. The "concert effect" swept Weibo, with related topics consistently trending, enhancing Taiyuan's appeal as a cultural tourism destination.

Taiyuan also hosted high-profile sports events and cultural activities such as the Taiyuan Marathon and Fenhe River Dragon Boat Open, attracting a large number of sports enthusiasts and tourists to participate in the events and explore the city's tourism offerings.

Datong utilized the popularity of the national-level game Black Myth: Wukong to break new ground in cultural tourism. By introducing themed routes that incorporate gaming elements, immersive experiences at ancient sites, and cultural and creative products, Datong has consistently enhanced the visitor experience, attracting a substantial influx of tourists.

Taiyuan and Datong effectively maximized their high-quality cultural tourism resources and created unique and appealing images on new media platforms, setting a valuable example for other cities nationwide seeking to enhance their influence through social media.