On Sept 12, the industry incubation base of the Chinese Merchant Service Center for Wildberries, Russia's largest online retailer, in Yuncheng, North China's Shanxi province, launched live streaming session with Wildberries headquarters to jointly explore new development opportunities.

The event was live streamed simultaneously on Wildberries' official WeChat account, video channel, and Douyin platform, attracting numerous business representatives and cross-border e-commerce operators.

In a roundtable meeting format, the event was attended by representatives from Wildberries, the Yuncheng municipal government, and the incubation base. They engaged in discussions on opportunities in the Russia's e-commerce market, government policies, and services provided by the incubation base.

The Yuncheng municipal bureau of commerce and Yuncheng Economic and Technological Development Zone played a crucial role in supporting the project by facilitating the establishment of the incubation base in the Yuncheng Cross-border E-commerce Industrial Park. Using Wildberries' market advantages in Russia and Eurasia and harmonizing them with local industry characteristics, the base offers comprehensive services for businesses, from entry and operation to logistics and policy coordination.

During the interactive session, representatives addressed audience questions on logistics, language, operations, and policies. They also jointly called on enterprises in Shanxi and surrounding areas to seize opportunities in the Russian e-commerce market by joining the incubation base. By utilizing platform resources and government support, business community can rapidly launch and sustainably develop their cross-border businesses.